Thursday, 15 September 2016

Beauty Boom! The Secret of Chanel No°5 Eau Premiére

Q&A in Helsinki

Debrief the reason on the purchase of No°5 Eau Premiére.

Eau Premiére is the new version of the world-renowned Chanel No°5, which is lighter, fresher, softer, more delicate, and suitable for every-day use. I purchase it due to Chanel freebie giveaway at SOKOS, therefore a bottle of perfume is accompanied with a mini pochette, inside a 2ml mascara, 1,3ml Les Beiges foundation, and a 2ml No°5 Eau Premiére trial tube.

How does the fragrance give out the emotional notes?

This seductive fragrance was adapted from the original Chanel N°5 by Perfumer Jacques Polge, the top notes including Aldenhydes, neroli and ylang-ylang, while the middle are jasmine and rose, and the base notes vetyver, sandalwood and vanilla. The opening reminds me of those retro lemon sherbet sweeties, fizzy and powdery. Thirty minutes later it has settled into a smooth almost cool, creamy powder floral vanilla, an echo of the original Chanel No°5.
How are the choices of the gadgets made for photo shootings?

I am always a fashion publication mania. During Chinese New Year holidays in Taipei, I immediately purchased The Secret of Chanel No°5 by Tilar J. Mazzeo. The story of the iconic scent extends from Coco Chanel’s early success to the rise of ‘le monstre’ (nickname of No°5 in the fragrance industry) during the 1950s to the confirmation of its bestseller status in today’s competitive perfume market. The binding of the book adapts black and white the monotone, an embossed of Chanel No°5 bottle places on the centre of the cover.

Chanel Le Vernis Longwear #18 Rouge Noir, a souvenir from my hubby in Rome, protects the health of the nails and bioceramics, which is strengthener that prevent chips and fully opaque in single coat. Rouge Noir has a very glossy jelly and can be easily worn without a topcoat, but more or less it affects its longevity. Chanel Le Vernis has lovely packaging and iconic bottle, and the purple tone of the nail polish can lighten up the sweet touch of the photo.

Chanel Camellia flower is always the best giveaway together with the Chanel packaging, which are also very elegant photo gimmick. Some say Coco Chanel’s love of oriental bloom was inspired by memories of when young dandies wore them pinned to the lapels of their suits, or perhaps it was a reference to Alexandre Dumas’s novel, La Dame aux Caméllias. Displaying one or two Camellia next to the objects conveys the connection between the Chanel No°5 and its origin, completing the whole le look of the composition.

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1 comment

  1. Hello! Thank you and lovely beauty blog you own too! :D

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