Fashion Taivas Kiseleff Helsinki 2014

From now on-September 20, 2014 

FashionTaivas 2014 is organized by a group of new started-up boutique owners, stylists and designers, located at historical Kiseleff building, opposite across the White Church at Helsinki central. The original idea of this alternative combining old and new design market, comes up with that the main organizer Susana and the mates would like to provide yet a rather high quality but easy-going space for the fashion bargain hunters. The top names of the Helsinki fashion scene as following: CashCow, Hanna Sarén, Lorna Jane, Marvis, Rehab London, and vintage store such as Ida U or Hay Days.

At Fashion Taivas, there are also international designers’ collections, such as Acne jeans, Y3 sneakers, Chloé pumps, Louis Vuitton heels, or T by Alexander Wang skirt. Those are second hand pieces after some local designers’ styling for the magazines or media events, awaited being found and given a brand new life.

Second hand/flea market (in Finnish, it’s nickname as kirppis) has been in quite a positive business here in Finland for a while. It may originate from the age of shortage, the habit of vintage culture or the joyfulness of treasure searching. It does derive the ‘designer-pursuit-unnecessary’ fashion culture here, though it also obstacles amounts of high quality brands’ landing or opening try-out. The limited possibility on high fashion brands in Finland also prohibits the various choices on independent fashion magazines. It has been a tragic joke that quite some local fashion fellows have no idea about Isabel Marant, Vanessa Bruno or Vivienne Westwood, let alone Tsumori Chisato or Eley Kishimoto.  

Finland never lacks of good design, the major question is, only placing fine quality goods and waiting (usually passively) customers come and say hi can not boost up the sales, PR and marketing are as equally important. With the rapid development of internet technology, promotion business sometimes doesn’t have to be at extremely high cost. Fashion Taivas is at a bit rather too hidden sales space, the fitting room is slightly dark, and the landmark is not comparatively attentive, still, it’s a good start for the local designers and boutique business to exhibit. At Fashion Taivas, new items from 2OR+BYYAT or Marita Huurinainen adapt ethical leathers to produce accessories and shoes, Hanna Sarén and Katri Miskanen design the elegant dresses to serve ladies’ evening needs. These Finnish newcomers excite the market, perhaps more of a challenge to test fashion hunters’ visions and tastes.

  

Fashion Taivas

Kiseleff

Alexanderinkatu 28

00170, Helsinki

Mon-Fri 10-19

Sat 10-17