August 31, Helsinki 17:00-18:00
Autumn Winter 2013 collection is on the racks of boutique shops, September issue is usually the thickest copy of the year, and bloggers, editors, observers and shoppers are flocking to New York, Paris, Milano, Tokyo and yes, Helsinki, to experience those intellectual works of art and get a great inspiration.
Sponsored by Gloria, Menaiset and COSMOPOLITAN Finland, Helsinki Fashion Weekend is holding at Mannerheimintie 30, a huge white tent near Kiasma Museum. Since working for R/H but without backstage invitation, we folks wait around 5 minutes to get near the stage, the front rows are, of course, not available, but for photo shootings, perhaps we are very lucky to occupy the right corner of the stage.
Before the show, the host sounds a bit nervous; out of my surprise, the fashion show is lasting over 40 minutes, from Marimekko to Stockmann, promoted under Giorgio Armani and Luis Vuitton. My favourite outfit is from boutique Kaarina K, that the bare shoulder dress, sleek and simple, clean and chic. The interesting concept of the whole show is FLAKE and Stockmann, Flake adapts the 'Black is the new black' concept, and Stockmann brings up the colourful touches for the darker Autumn/Winter imagination of Finland, plus, the 2 shows use the pack rather than single on the cat-walks.
And the goodie bag is filling up with Gloria September, L'Oréal and Lancôme sample, Helsinki Sanomat, BMW and Aigner flyers, Giorgio Armani perfume sample, Fazer Chocolate and the show, free Magnum chocolate popsicles!!!
Photography: Mindy Yuan
Special Thanks: Beto
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