Helsinki Late Night Shopping Event May 16 2013: #miun

Monday, 20 May 2013

Helsinki Late Night Shopping Event May 16 2013: #miun

Miun at 20:00

Pinky prints, good champagne, lovely staff and rosy carnations, miun just owns them all. Founded in 2002 and launched its collection in 2004, designed by Ilona Hyötyläinen, this family owned brand produces every piece ethically in studios of Finland or Estonia.

Miun women’s clothing collection is clear cutting with romantic touch. With designer Hyötyläinen’s hand drawing and later finalizing the fabric in Tampere and Aitoo, A/W 2012 collection shows the black/white contrast knitted coats, while S/S 2013 performs peachy, fuchsia, raspberry and evergreen dresses. Since I have collected a miun’s multiple-used purse in 2007, it’s quite difficult for me to choose the one this time-----since EVERY purse has its very unique print and clothe!!! Finally I decided this layering hues mixing with apricot, lilac and green plus baby pink linen, and my Helsinki Late Night Sopping Event of May 16 2013 has quite an eventfully perfect ending.

Adore this, good-mood furnishing Miun.