Tuesday, 30 April 2013

Magazine Madness: W Magazine April 2013--Fashion’s Next Big Things

W Magazine April 2013

Vappu is around the corner, and W magazine April issue is actually very May Day. From the cover I immediately recognize actor Eddie Redmayne, whose face appears on the magazine shelves almost every month due to the success of Les Misérables, but since The Shepherd(2006) and Savage Grace(2007), I know this Cambridge graduate will be discovered by media gracefully rather savagely.

Brit Marling’s golden-red curly hair, pale-procelain skin, half-melancholiac look, black-ink eyeliner and ash-apricot lips surprise me at her virgin W cover shoot, once I even mistook her as Lana Del Ray. From the interview by Lynn Hirschberg, we know that this skeptic usually co-writes and co-produces her films she performs at, and this veggie uses canvas bags but leather wears, and points out that even people sometimes are doubtful, but movies ‘can show you something new and wake you up’(W, p.123).
W’s magazine target concept is ‘excitement’, indeed W group also introduces readers fresh faces of artists in 2013, my personal favourites are jewelry designer Annelise Michelson, actress Imogen Poots (Jane Eyre 2011) and fashion designer Guillaume Henry. With length 32.8cm and width 25.5cm layout, W excites me on every page turn, and after all, the size and design always a great deco on my magazine shelf.

What and Who will be Fashion's next big things?? YOU Decided. 

Works Cited and Photography:
Hirschberg, Lynn. ‘The New Guard: Fashion’s Freshest Faces’, W Magazine April 2013. New York: Condé Nast, 2013. p.120-127.
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