Saturday, 20 April 2013

Magazine Madness: Jameela on Unapologetic Riri--V Magazine May 2013

COMAPNY Magazine April 2013 & V Magazine May 2013

Music Festival Season is coming to town, but Company magazine columnist Jameela is currently in the thrones of protecting herself from some die-hard fans, just because on Twittersphere, she criticized Rihanna’s naked self-Instagramming antics.  

Alright, most of us more or less enjoy, croon, share, or even witness Rihanna’s music, and inevitably admit that we pretty much love the powerful voice, emotional lyrics and catchy melody. My listening list would be ‘Umbrella’, ‘Shut Up ‘n’ Drive’, ‘Take a Bow’ and ‘Half of Me’. Unfortunately, those accomplishments do not mean that RiRi can incessantly promote of marijuana (unless she wants Benjamin become stronger), senselessly keep giving loves to this bully-addictive Mr. Brown, and constantly ‘upload increasingly provocative images on Instagram of hungry followers’(sitting on the floor with bra and wine but no pants, oh, and recently RiRi even collaborates with River Island, when I thought she doesn’t like to wear clothes……).


Hey, Jameela, you are not old fashioned, at least I won’t call you that. Rihanna’s controversial attempt indicates she is yet an unfilial and unapologetic amateur. Oh, yeah, perhaps it’s just ‘Half of Her’, since Robyn Rihanna Fenty does not co-habit with us. But a mature woman would think of the family and respect herself; a dignified person would think twice before hit send; a professional musician does not need any tabloid scandal or less clothes to prove her talents, or even more, a smart intelligent relies no alcohol, drugs nor pot still having non-stop inspiration. Interestingly, 0 of Billboard hits are written by Rihanna, at the maximum, she is just an advocate of her creative team: she uses those artists as her personal success, and she uses them unapologetically shamelessly. It saddens Jameela that Rihanna is looked up still by young girls as icon, but it makes me more disappointed that countless PRs, journalists and musicians endlessly over-praise some druggie losers or violent/sexual attackers, make their obsession haunt those names and waste papers or ink, even those whom are finally gone. Amy Winehouse, 2Pac, Notorious B.I.G…..you name it.


Yes, Jameela, we don’t have to dress like a nun to be taken seriously, as well, we don’t need to please the crowd to secure ourselves, since history has been proving, that the crowd could usually be very blind and paranoid; a school of groupies can lift up a new star today, but their excitements can soon turn them into frantic barbarians. Regard those hardcore fans as religious followers, they are impulsive slaves excluding dissidents, they are the lost generation under the tyranny of media/peers, they are desperate wanders lingering at the edge of unconsciousness, and wishfully hoping one day becoming the worshiped icon(whom they adore right now) themselves on stage.

We know that it’s quite impossible to extinguish RiRi phenomenon so far, at least we can continuously question, query and sharpen up our pens, since we shall keep on criticizing and seeking more hidden artists, oh, surely, unapologetically.

We put out, since we are surely unapologetic.

Photography and Works Cited:
Bon, Gustave Le. The Crowd: A Study of the Popular Mind. Washington: Create Space Independent Publishing Platform,2013.
Jameela. ‘Put it Away, RiRi’. Company UK, April 2013. London: Hearst Magazine, 2013. Pp. 55.
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