Lula Spring 2013
Spring has not come yet, but Lula, one of
my favourite independent magazines, has ceased its continuous issue by the end
of 2013. Still regretting not collecting enough issues of Lula, that which,
based in London, Editor-in-Chief Leith Clark and Creative Director Becky Smith’s
girly dream in paper form.
Lula Spring features one of my attentive
British photographers, Emma Tempest; her fashion campaign ‘Hoping to Take You
Away’ using partly zoom, partly soft focus to highlight Chloé Top, Meadham
Kirchhoff overall and Lizzie McQuade hat poping out. It’s very curious to me,
through a young female’s, rather than a matured man’s gazes and lens, those
colours and models convey a romantic, nostalgic but yet melancholic aurora. The
stares travel from the camera, the model, finalize on paper form and attract
another younger female’s attention, which, perhaps, that’s so called feminism
or femininity, a girl in our collective dreams.
Leith Clark’s last words on Lula are full
of thanks but grumbles. For the struggling situation of the magazine business,
not just because most post-modern citizens do not enjoy reading, do not dare
taking further curiosity, but more of editors, as Clark comments in Interview with
Toru Hachiga for From Magazine : ‘except VOGUE, there isn’t any interesting magazine linger around.’
If a fashion independent magazine
editor-in-chief says so, then there must be more hidden messages behind this
striving industry. Alas, a good goodbye welcomes a vivace new magazine!
Clark would release brand new project after Lula farewell. Looking forward to
2014 spring! Vive Violet!
Leith Clark’s last words on Lula:http://ileithclark.tumblr.com/
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