Trendi Finland March 2013
Trendi March 2013 is exactly very spring
and capturing. The Tiffany blue front cover not only seizes my gazes from
shelves but also reminds me that my first Finnish fashion magazine is kyllä,
Trendi. Being as neither Hearst nor Vogue
group, this Finnish local reading provides more Nordic-chic news and views.
Without household celebrities as cover
girls, less than 135 pages and even nor written in globally strong language,
how Trendi taps the trend totally??? The mix of fonts on typography (at least
3: Georgia, Times New Roman and handwriting), the use of colours on beauty
issues, the monthly Finnish bloggers’ style columns, the detailed descriptions
on models and contributors, and fresh faces on nearly street-snap-like fashion
campaign pages are the keys to the competitive fashion media industry. Readers
can enjoy from the visual that this small design team is having a lot of fun on
every page turn.
Oye, Harper’s Bazaar and Anna Wintour, do
you realise that Trendi does not have yawn-worthy
covers, nor lasts over 70% part of advertisements featuring overpriced items,
even without ‘continued on p.300’ in order to disturb readers’ reading moods, yet still has its very own voice?? The mix-and-match of high-low fashion along with price captions shows that Trendi
doesn’t only succumb to haute couture, but more an affordable attitude to relish
everyday wears.
Bold but not bland boring or bloody pricy, that’s what we
call trendy.
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