Art Attack: Ivana Helsinki Coming Home at Design Museo

Coming Home Exhibition: February 1-April 7, 2013, Helsinki 

Visiting Design Museum Suomi, and you will meet Ivana Helsinki. The Nordic young designer Paola Ivana Suhonen founded the brand together with her sister Pirjo Suhonen, and launched its first collection in August 1998.

Tales, poems and the overall feeling are quite essential for Paola Suhonen’s design. “The Finnish identity includes a beautiful melancholy undercurrent. Its elements are a close connection with nature and the contrasts of the changing seasons”. From the exhibition gallery of Design Museum, visitors can view from 1999 Ivana Finlandia to 2013 Rotterdam, the patterns have been transforming from a mere dark blue tan top to a colourful drapable mid-length dress. Ivana Helsinki Coming Home also features nostalgic photographs and visual short films of fashion shows. My personal favourites are A/W 2005 Rouva and A/W 2009 Starrain, for combining the detailed draftsmanship and the white fabric as background, which reflecting it’s very ‘melancholy and pensiveness with a clear cut Scandinavian mood’. Ivana Helsinki now has 2 boutique shops, in Helsinki and New York, where often held many small and warm parties to greet those who love fashion, art and photography.

Before taking the stairs up, please take some original hand-printed postcards as Ivana Helsinki Exhibition souvenir. By presenting the ‘Ivan J. Paolovski matchfactory’ card (Ivana Helsinki fabric collections are produced here), shoppers can get 10% discount from Ivana Helsinki flagship store. On March 21 (Thur), 2013, for Late Night Shopping events in Helsinki, Ivana Helsinki store will provide appetizers and wine, and of course, during 18:00~21:00, all the items at store will be 10% reduction!

Photography: Mindy Yuan, IvanaHelsinki 

More info please go to:

http://www.designmuseum.fi

http://www.ivanahelsinki.com/

Design Museo

Korkeavuorenkatu 23

00130, Helsinki