Saturday, 5 January 2013

Magazine Madness: Stella 2011, The Pop Issue

No. 3 The Pop Issue 2011 

E-magazine is hot, but paperback will never die, for the charms of cover, the art of binding, the choice of newsprint and the weight of actual, artistic and amusing existence. Despite those ‘big budget bricks’ on the supermarket racks, there are quite some active contributors working on creative fashion readings for an alternative pleasure, and Stella from Denmark is among one of them.

Based in Copenhagen, the Editor in Chief/Art Director/Founder Laura Terp Hansen describes this biannual magazine thatfeatures women who are interesting because of what they do and think rather than how they look or how big a wardrobe they have got. Stella was born out of the will to put personality before glamour.” Owning a MA from The Danish Design School and London College of Printing, Hansen has five years of experience working for the Danish fashion magazine SIRENE and NYLON USA in New York. Besides listening to old records and wearing Danish Stine Goya designs and Vibe Harsløf jewelry, she declares herself a magazine fan: her shelves are placed with The Gentlewoman, Lula, LOVE, Mark, and of course, Stella.

Though most of the freelancers and photographers are females, Stella is romantically girly feminine yet owning strongly independent voice. The fashion pages of Stella echoes with the each individually designed major themes, standouts the outstanding difference to those household-famed female mags. Issue 3 lists 2 major pop icons from 1940’s to 2010’s, and yes, iphone and Coca Cola can’t be missed;  on fashion campaign pages, 'My Little Pony' by photographer Katrine Rohrberg and stylist Sanne Frank collaborate neon pinky by camera filter, horizontally with rye filed and grassland, which reminds me of Karin Kirsten's blog Wunderlust aurora. With zero page of commercial promotion, Stella is more like a sophisticated photo album than a glossy catalogue.

Stella 65 DKR/4.99/€9.00. Price could be various elsewhere.

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